AI Insights · Timothy · April 2022
Top 5 Social Networking Apps on iOS in the US: Q1 2022
Explore the performance of the top 5 social networking apps on iOS in the United States during the first quarter of 2022, based on data from Sensor Tower.
The first quarter of 2022 saw notable trends in the performance of the top 5 social networking apps on iOS in the United States. Based on data from Sensor Tower, here is an overview of the key metrics for Facebook, Messenger, Locket Widget, WhatsApp Messenger, and Discord - Talk, Play, Hang Out.
Facebook experienced fluctuations in both weekly downloads and active users. Weekly downloads peaked at around 637K in early March, while weekly active users saw a slight decline from approximately 121M at the beginning of the quarter to around 119M by the end of March. Weekly revenue showed a consistent trend, averaging around $1M per week.
Messenger maintained a steady download rate, with weekly downloads reaching approximately 506K in early March. The number of weekly active users remained relatively stable throughout the quarter, hovering around 48M.
Locket Widget, a newer entrant, saw significant fluctuations in weekly downloads. The app peaked with over 1M downloads in the second week of January and gradually declined to approximately 184K by the end of March. Weekly active users initially surged to over 1.5M in mid-January and continued to grow, reaching around 1.9M by the end of the quarter.
WhatsApp Messenger showed a consistent download rate, with weekly downloads peaking at around 356K in late March. Weekly active users also demonstrated a stable trend, increasing slightly from approximately 49M to around 50M over the quarter.
Discord - Talk, Play, Hang Out exhibited steady performance in weekly downloads, averaging around 270K throughout the quarter. The app's weekly active users increased from approximately 17M at the start of January to over 18M by the end of March. Weekly revenue remained robust, averaging over $1M per week.
These insights, derived from Sensor Tower data, highlight the varying performance trends of the top social networking apps on iOS in the US during Q1 2022. For more detailed insights, visit Sensor Tower.